It seems as though increasing literacy in children is a common item on the agenda for the Brewers and their minor league teams. The Brewers have a couple of programs they support that incentivize children to do well in school. Players often go out into the community as well and do things that encourage good behavior and work ethic both inside and outside of the classroom. One particular program that the Brewers have is the Student Achievers program. This program is focused on recognizing students for their achievements and efforts when it comes to their education.
“Since 1987, the Student Achiever Awards Program has recognized over 550,000 students in grades 7-12 for academic achievement and academic effort in over 750 schools in the 10-county area of Southeastern Wisconsin.”
The Brewers aren’t the only ones that push how important education and being able to read is. The Wisconsin Timber Rattlers also have a program called Fang’s Reading Club. I personally was able to contribute to this initiative by taking Fang to different schools throughout the state of Wisconsin to read to them and get them excited to learn. The goal of this program is clearly stated in the “Goals” graphic taken directly from the Timber Rattler’s website in regards to the reading club.
If the kids reach their goals for reading, they are rewarded with tickets to a Timber Rattlers game! Some schools also choose to have a “Top Reader,” who is recognized at Family Night for the Timber Rattlers. This is just another great incentive to get kids to take advantage of learning.
The double A affiliate of the Brewers, the Biloxi Shuckers, also have a reading program! This campaign is very similar to the Timber Rattlers in that they are incentivizing kids with Biloxi Shuckers tickets, but the name of their program is called “Hit the Books!”
The Biloxi Shuckers are one of the newest teams to the MiLB. They were completely created from the ground up, but they aren’t holding back from getting involved in their community right away! For this reading program, kids must read six books to receive a bookmark, which can then be redeemed at the ticket office for a game. They are also invited to take part in the on-field pre-game parade.
As I mentioned, there is a lot of involvement with kids to improve their work in the classroom, which is amazing! The Colorado Sky Sox, the triple A affiliate of the Brewers, also have a program called Sky Sox Reading Program. I’m not sure the last time this site was updated, however, I can tell by the numbers and from the year it was established that there has been a lot of positive involvement as well as increasing numbers.